‘more than’, the new Genista campaign

Genista's new advertising campaign was launched at the end of January with the branding of about twenty utility vehicles. Each product offered by the brand is represented through a distinct concept. Striking photos featuring models, the common message "more than," and a relatively neutral background form the guiding theme of these new visuals. The dark background provides a powerful contrast to the slogans and photos. Through artistic and close-up framing, Genista aimed to go beyond simply listing its services.

A true campaign combining simplicity and elegance, sparking everyone's imagination!